Belmont Packaging Advice

When your box drops onto your customer’s doormat, how do you want them to feel? It’s likely that you want them to know instantly that it’s from you. Maybe you want them to feel excited to open it?

Luxury items are held to the highest standard in terms of attention to detail and design, and the packaging these items come in, whether that be a high-end sweater or premium gin, packaging matters. In the business of product marketing, corrugated packaging plays a large role in creating desire. The old saying “don’t judge a book by it’s cover” certainly doesn’t apply here, and as humans…

It can be a mammoth task getting a brand new product on shop shelves and into customers’ shopping bags. Choosing the right packaging has a major impact on this, and there are lots of things to consider. We speak to large established businesses as well as start-ups every day, and when it comes to planning the packaging, it can be often overlooked. It’s something that can have a major impact on …

We speak with marketers and buyers every day, and one of the questions we are asked the most is 'how do I choose the right packaging for my product?' This is an important question to ask and can be difficult if you have multiple product lines with different weights and sizes. The order needs to be right to ensure that your product is going to fit and be safely transported to the end customer. How …

A lot is going on within the packaging industry, and this can cause a lot of noise, leaving you unsure where to go with your packaging design, whether that be retail display or e-commerce packaging. Even with the everyday consumer becoming more environmentally aware, there’s no escaping the combined power of packaging and brand. As the marketers battle intensifies, display packaging still plays …