Maximise the impact of your packaging this Christmas
As a business owner, Christmas can be one of the biggest commercial opportunities of the year. 62% of UK online businesses prepare for this lucrative holiday as early as August.
As businesses are under huge pressure to make sure their customer service is unrivalled during the festive period, consumers expect their products to be packaged and delivered to the highest standard.
That’s why it is crucial that businesses work with a packaging supplier they can trust, to ensure they maximise the impact of their packaging.
Choosing the wrong packaging for your products, or working with the wrong packaging supplier, can result in hindering your businesses reputation. Consumers who receive faulty and damaged packaging are less likely to purchase again and can even end up leaving negative reviews online.
As a small business, this can have a detrimental effect on your business success.
We have helped a huge number of UK businesses make sure their packaging is fit for the Christmas rush but also maximise its impact for the entire year.
We have never operated under a “one box fits all” mentality and never will. We are a forward-thinking packaging supplier that supplies packaging that is customised to your product needs, your customers needs, and aligns with your business goals.
Important factors to consider before purchasing packaging
Is your packaging durable and strong enough to tackle the journey?
Whether your parcels are being transported from a factory to shop shelves, or will be loaded on a van and sent halfway across the country this Christmas. It is really important to think about the journey your packaging will be making before designing or purchasing.
Do you know how strong your packaging material is?
The weaker the packaging, the more likely it is to get damaged in transit. We know that corrugated cardboards durability outperforms many other packaging materials.
Unlike many other packaging suppliers, we give our customers the freedom to customise their transit packaging. This can act as a strong marketing advantage for their brand and provide added value to the consumer.
Have you maximised the unboxing expeirence for your customers?
If you are not already familiar with the unboxing experience, we can assure you that you are missing out on a huge marketing opportunity.
The unboxing experience is when shoppers open up a package, take out what’s inside, and in some cases, record the moment and share it on social media.
It is a huge opportunity for you to stand out with a custom and personalised experience; which can even result in increasing your online presence.
Have you thought about customer touchpoints?
Online spending at Christmas 2021 totalled, at £18,626m, which had increased by 56.2% more than in the same period in 2019.
It is important thatE-commerce business owners think about the journey your packaging. Starting from an action online to arriving at your customer's doorstep.
For most E-commerce businesses, when your customers receive their goods, this could be their first physical touchpoint. Therefore, this is your time to shine and make their experience as memorable as possible
Is your packaging on brand?
Packaging should not be underestimated as a powerful marketing and branding tool. It is really important to think about the way your packaging looks as well as how it protects your goods.
Research shows that at least a third of product decision-making is based on packaging, along with personal preferences. This means that sometimes packaging design can be just as important as the product itself. Brands have about seven seconds to make a good impression on a potential buyer, would your packaging pass the test?
How can you maximise the impact of your packaging this Christmas?
There is one simple and cost-effective way you can maximise the impact of your packaging this Christmas and throughout the year, that is by investing in custom packaging.
Custom packaging is designed specifically with your packaging’s journey,unboxing experience,customer purchasing experience,and branding in mind.
Custom packaging allows your brand to tell it’s unique story, there are a number of highly effective brands who tell their story extremely well through custom packaging. By adding engaging colours, bold patterns, illustrations, copy which makes people laugh, even sharing surprising facts and opening up a conversation with their customers.
Custom Christmas packaging doesn’t always mean festive colours and ribbons, although this is a strong marketing tool for many brands. Custom Christmas packaging can mean packaging designed uniquely to fit your goods, packaging designed to showcase your business strengths no matter what location it may be in and custom packaging designed to feel like a gift every time you receive it.
We have been producing custom packaging for a diverse range of businesses that have received outstanding results for many years.
All of our custom cardboard packaging is made to your specifications, offering:
- Bespoke functional design
- High-quality flexographic printing
- Range of eco-friendly varnishes
Our experienced team will work with you from concept to completion, delivering the perfect custom packaging designed just for your product.
Whatever your custom packaging needs, the team at Belmont will offer the ideal solution… and if you’re not sure exactly what you need, just have a chat with us .You can view our gallery of work for more inspiration.
Together let’s maximise the impact of your packaging this Christmas.