
When your box drops onto your customer’s doormat, how do you want them to feel? It’s likely that you want them to know instantly that it’s from you. Maybe you want them to feel excited to open it?
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Luxury items are held to the highest standard in terms of attention to detail and design, and the packaging these items come in, whether that be a high-end sweater or premium gin, packaging matters. In the business of product marketing, corrugated packaging plays a large role in creating desire. The old saying “don’t judge a book by it’s cover” certainly doesn’t apply here, and as humans…
Continue Reading...What Makes Great Packaging In Food Retail?

It can be a mammoth task getting a brand new product on shop shelves and into customers’ shopping bags. Choosing the right packaging has a major impact on this, and there are lots of things to consider. We speak to large established businesses as well as start-ups every day, and when it comes to planning the packaging, it can be often overlooked. It’s something that can have a major impact on …
Continue Reading...Fraudulent Activity Targeting SMEs

Recently, we have been subject to a scam. Luckily we were able to catch wind of this and inform our customers. A fraudulent letter had been sent out to our customers informing them that our bank details had changed. This was completely false and Belmont Packaging Ltd has not changed their bank details. The effects of business scams According to This Is Money, a staggering one in seven SMEs have be…
Continue Reading...What Do Consumers Look For In Packaging Design?

Getting your product noticed in a retail environment can be incredibly difficult, with thousands of items on the shelf and a highly competitive process to even get a product on the shelf, it requires everything to come together perfectly, including custom packaging design. Corrugated packaging is often ignored until the last minute, when in fact, it couldn’t be more important. Why does packagin…
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