There’s a lot going on within the packaging industry, and this can cause a lot of noise, leaving you unsure where to go with your packaging design, whether that be retail display or e-commerce packaging.
Even with the everyday consumer becoming more environmentally aware, there’s no escaping the combined power of packaging and brand. As the marketers battle intensifies, display packaging still plays a critical part in the marketing mix.
Here are the top packaging trends to look out for in 2019:
Simple but colourful
Simplicity has been ‘on trend’ for a few years now, and it isn’t going away anytime soon. However, there’s a fine line between standing out in a retail environment and minimalist design.
In a crowded retail environment with thousands of product lines fighting for shelf space, your product needs to stand out. High-brand visibility in a competitive market can have a significant impact on sales and brands must differentiate themselves.
A minimalist but colourful display will have a huge part to play for the forward-thinking brands in 2019.
Customers want to have an ‘experience’ when purchasing products and display packaging plays a huge part in this. Think about how the product looks when displayed on the shelf or countertop. It needs to fit the brand colours, qualities and overall feel.
Display packaging is an extension of the product and investing in quality can significantly boost sales as this is the moment a customer makes that purchasing decision. Typical results from strong display and retail ready packaging include more shelf authority, better visibility and higher amounts of sales.
Eco-friendly and sustainability
Whilst ensuring your display packaging stands out, consumers are becoming increasingly environmentally aware. Selecting a brand display packaging choice with minimal materials and maximum effect will be the way to go in 2019.
It doesn’t just stop there. This should also be a consideration when selecting your packaging supplier. Selecting a partner that operates in an environmentally friendly way will reduce your brands carbon footprint, something you can really be proud about and tell your customers.
Seasonal is in
Using nationally recognised seasonal events to make display packaging stand out is a really unique and cost-effective way to promote product lines. Without completely overhauling product packaging, brands can introduce seasonal displays to run cost-effective campaigns over Halloween, Easter and Christmas.
A supplier with BRC Packaging certification
Packaging approved for safety by the Global Food Safety Initiative, known as the BRC Global Standard for Packaging Materials, should be a priority when selecting a food display packaging partner.
Holding this certification recognises that materials used to produce the packaging is upheld to certain quality standards and gives customers confidence in the product.
Overall, 2019 is going to be a really exciting year for display packaging and brands will get creative with design to create impactful countertop and shelf displays. Premium is in and the competitive fight for retail space continues to rise, meaning that demand will increase for a reliable packaging supplier.
Kate Hulley, Managing Director, Belmont Packaging.