Corrugated packaging has come a long way in recent years. Traditionally, this type of packaging was designed solely for efficiency and durability to protect its content. But with more brand competition than ever before and advances in modern printing innovation, your packaging now plays a key part in promoting your brand.
What is flexographic printing
Simply put, flexographic printing (sometimes referred to as surface printing or flexo printing) is like a modern version of letterpress printing. It’s commonly used for printing on packaging and materials with uneven surfaces and uses rubber and plastic plates to ink the surfaces.
This type of printing has become the standard for packaging companies - accounting for 40% of packaging printing across the globe - seeking to print imaging quickly and on a variety of substrates. When compared to other methods, flexographic printing offers more diversity, higher quality, and a lower cost.
Why is it the most effective printing process for packaging?
Printing on rough materials
Materials such as corrugated cardboards can be a challenge to print on due to uneven and rough surfaces. That’s where flexographic printing presents a great advantage! The printing method uses rubber and flexible plastic plates which allows
The printing process itself is well suited for packaging applications due to that fact that it offers
Fast drying and versatile inks
Flexographic printing machines allow for printing in a wide range of ink types including fluorescents and metallics which are available as
All of these add up to one defining factor that makes flexo printing a great option for your corrugated packaging - low costings. As well as the elements mentioned above, the flexo printing process allows printing, coating, die-cutting, foil stamping and more all in one pass through the machine. This provides a huge economical advantage versus some of the other lengthier printing and cutting processes.
Flexographic (flexo) printing is the most common form of printing on corrugated materials, due to the price of production and excellent image quality. This makes it suitable for large jobs which require printing in fine details using a range of colours.
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