Hotter Shoes, a heritage British footwear brand known for comfort and innovation, approached us during a key rebranding phase. With the launch of their refreshed identity and new logo, they were looking for packaging that was not only environmentally responsible but also visually striking and true to their updated brand image.
Our task was to deliver packaging that made a powerful visual impact while upholding their sustainability commitments.
The Challenge:
Sustainability First: Hotter Shoes wanted to maintain their eco-friendly values by using recyclable materials.
Brand Evolution: Their new logo and visual identity called for a packaging design that felt fresh and modern.
Strong Shelf Impact: While the packaging had to perform in transit, it also needed to carry a confident on-brand aesthetic for online orders and retail too.
The box had to be different from their previous green and grey fully printed and varnished boxes.
To make the new branding stand out, we used white flexographic ink printed directly onto the kraft board. The minimalist white-on-brown combination gave the box a clean, modern look with a strong visual pop, perfectly complementing Hotter Shoes' refined logo.
Our high-quality flexo printing ensured precision and sharpness in the logo detail, while our custom die-cut design allowed for secure closure and ease of use.
Key Features
Eco-conscious corrugated cardboard
White flexo print for high contrast and visibility
Minimalist design in line with modern rebranding trends
Durable build for postal and retail use
Easy-to-recycle construction with no plastic or foil finishes
If your brand is evolving and your packaging needs to keep pace, we’re here to help. Get in touch to discuss your custom packaging project.
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FAQ's
How long will my quotation take?
Once we have received the full specification for your corrugated packaging requirements, quotations are typically returned within 2 working days, taking into consideration that we do not work on Fridays.
For more bespoke packaging projects involving custom structural design, specialist print finishes or tooling requirements, additional development time may be required to ensure we provide the most accurate and commercially effective solution.
What is your minimum order quantity?
Minimum order quantities vary depending on the packaging style, board grade, print requirements and manufacturing process involved.
As a general guide, standard production runs are usually 2,000+ boxes.
Check out some more FAQ's here!
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