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New Balance

New Balance is a major American sportswear brand, originally founded in 1906, in Boston Massachusetts. The original founder, William J. Riley immigrated to the United States from England, and it wasn’t until 70 years after the original company launch, that New Balance began to operate in the UK.

New Balance Logo

The brief

Retail Ready Corrugated Cardboard Packaging

Originally meeting at a manufacturing event in 2014, New Balance UK started to talk to Belmont Packaging about their corrugated cardboard packaging expertise in the footwear and fashion industry as they wanted to reshore and start sourcing their packaging locally.

New Balance UK needed a responsible and quality corrugated cardboard box manufacturer to supply lifestyle shoe boxes in two different sizes and swing tags for their trainers.

New Balance Shoe Box

The solution

Fully Branded Shoe Boxes with Swing and a Lasting Partnership

After a series of successful site visits at Belmont’s manufacturing facility, New Balance UK moved their packaging supply to the UK, creating a long-lasting partnership since January 2016.

New Balance UK now order 40,000 - 60,000 corrugated cardboard boxes in two sizes every six weeks, along with 100,000 branded swing tags.

The New Balance UK boxes are printed with flexographic technology with two colours printed on both the inside and outside, with a multi-point glued crash lock base. The swing tags are fully branded, with double-sided printing and then die cut to exact specifications.

What our customer said:

“We’re delighted with the quality of product and the service we receive from Belmont Packaging. Their team are great to do business with, enthusiastic, professional and nothing has been too much trouble for them.”

Andy Okolowicz

Factory Manager at New Balance UK

New Balance Shoe Box
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Our sister business Boxed-Up manufactures and sells corrugated cardboard boxes for the smaller merchants wanting as little as 25 boxes at any given time. Take advantage of our wide range of stock boxes, high levels of stock and quick order process.

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