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Cake or Death

Cake or Death

Cake or Death is a vegan bakery based in East London which was created by Katie Cross in January 2019. The business supplies a range of vegan baked goods to cafes, arts venues and businesses within London.

Cake or Death wanted to offer brownies by post to customers as a delicious gift or the perfect indulgent treat.

The Brief : Cost-effective branded postal boxes

Cake or Death were looking for a cost-effective branded postal box that could deliver a statement for their vegan brownie postal service.

Flexographic printing offered the required cost savings against their original litho laminated boxes, with the design needing to be replicated from the original box.

Cake or Death also needed a fast turnaround, requiring the initial order to be delivered before Father’s Day.

The Solution: Flexographic printing

This postal box was created as a FEFCO 0427 style die cut box in an E-flute cardboard.

To enhance the quality of the flexographic print, a clay coated paper was printed with two colours and a water based varnish to give a glossy vibrant finish

The inside was printed with one colour on quality white kraft paper to complete the on brand unboxing experience.

The Result: A striking on brand experience

We developed this striking high quality flexographic print packaging. After the initial enquiry, we were able to deliver the order of 2,000 boxes within the customer’s timeframe.

Cake or Death are very happy with the results of this branded postal box that fits perfectly through the letterbox.

“Thank you for sending my boxes early, they arrived in good time for Father's Day orders which is excellent. I am really happy with them, so thank you for all your work on them”

Katie Cross

Cake or Death

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