New Balance is a global sportswear brand known for its high-performance running shoes and lifestyle trainers. As part of delivering a premium product to customers, the brand requires packaging that not only protects footwear during transportation but also reflects its strong brand identity.
The project began with the requirement to supply retail-ready shoe boxes capable of protecting footwear while maintaining consistent brand presentation. New Balance required packaging that could withstand the demands of transportation and warehouse handling while still providing an attractive presentation when displayed in retail environments.
Another key requirement was operational efficiency. The packaging needed to integrate easily into the company’s packing and distribution processes, allowing footwear to be packed quickly and transported safely through global supply chains. Sustainability was also an important consideration, with a preference for recyclable materials.
The shoe boxes are manufactured using corrugated cardboard designed to provide strength while remaining lightweight. Corrugated board is particularly suitable for footwear packaging because it offers structural protection while being easy to fold, store, and transport.
The box itself uses a simple but effective structural design that allows for easy assembly and secure closure. The design typically features a one-piece construction with a hinged or flip-top lid, which enables quick packing during the footwear manufacturing process.
Brand presentation is an important element of the packaging design. The shoe boxes are printed using flexographic printing, a method commonly used for corrugated packaging due to its efficiency and consistency in large production runs.
The final packaging solution successfully combines durability, branding, and sustainability. The corrugated shoe boxes protect the footwear throughout the distribution process while presenting a clean and recognisable brand identity in retail environments.
Through careful design, efficient manufacturing, and responsible material selection, the packaging supports both the operational needs of New Balance and the brand’s commitment to sustainability. The result is a reliable packaging solution that performs effectively across manufacturing, logistics, and retail environments.
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FAQ's
What are Belmont Packaging MOQ's?
Our MOQ starts from 1000 units depending on the size, style and material of the box.
How long does it take to receive a quote?
Once we have all the relevant information for your corrugated cardboard box requirements, we will aim to turnaround quotes within 24-48 hours.
However, complete bespoke designs will require longer including design time.
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