All About Food’s motto is “Making restaurant brands famous in retail”, which they do by working with brands like Nandos, Pizza Express and Costa to bring the flavours of well-known brands to the supermarket shelf, for you to enjoy at home.
Shelf Ready Packaging With Presence
All About Food came to Belmont for assistance in making the Wahaca Mexican street food brand stand out on the busy supermarket shelves. The product, several variants of soft taco kits already had a distinctive design, featuring photography that needed to be seen. The shelf-ready supermarket packaging needed to be bold, complementary and protect the product.
The solution was a die-cut 0711 shelf-ready box produced in a medium weight E-flute material which allowed for faster case erection, increasing packing efficiencies. A low front lip allowed the photography and captions on the pack to be seen clearly. This combined with the strong bold colour scheme selected by Wahaca created an eye-catching on-shelf presence for the product.
Now available in Sainsbury’s, Ocado, Booths, Waitrose and Tesco, the client was delighted with both the visual impact of the end result and the support and guidance the Belmont Packaging team offered throughout the design and manufacturing process.
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All About Food
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Our sister business Boxed-Up manufactures and sells corrugated cardboard boxes for the smaller merchants wanting as little as 25 boxes at any given time. Take advantage of our wide range of stock boxes, high levels of stock and quick order process.