Case Study: All About Food Shelf Ready Packaging
All About Food’s motto is “Making restaurant brands famous in retail”, which they do by working with brands like Nandos, Pizza Express and Costa to bring the flavours of well-known brands to the supermarket shelf, for you to enjoy at home.
The Brief: Shelf Ready Packaging With Presence
All About Food came to Belmont for assistance in making the Wahaca Mexican street food brand stand out on the busy supermarket shelves. The product, several variants of soft taco kits already had a distinctive design, featuring photography that needed to be seen. The shelf-ready supermarket packaging needed to be bold, complementary and protect the product.
The solution was a die-cut 0711 shelf-ready box produced in a medium weight E-flute material which allowed for faster case erection, increasing packing efficiencies. A low front lip allowed the photography and captions on the pack to be seen clearly. This combined with the strong bold colour scheme selected by Wahaca created an eye-catching on-shelf presence for the product.
The Result: Supermarket Shelf Hero
Now available in Sainsbury’s, Ocado, Booths, Waitrose and Tesco, the client was delighted with both the visual impact of the end result and the support and guidance the Belmont Packaging team offered throughout the design and manufacturing process.
All About Food’s Purchasing Manager said:
"At all times throughout our latest project, Belmont Packaging gave us friendly and helpful service. They guided us through the process, patiently responding to our changing needs as we gleaned more knowledge and that clarity resulted in incremental requirements. The end result was Shelf Ready Packaging that creates a distinctive brand block with on-shelf presence and gives a great vision of the ‘hero’ which of course is the product with photography itself. It gives good product protection and ease of use, both in assembly and in tear-open strips. This was all accomplished with competitive pricing. We experienced good customer service, good design and good quality of end product. We expect to use Belmont Packaging for other projects in future."