In this edition of the Ultimate Packaging Guide we are talking about all things Health & Beauty Cosmetic Packaging. Starting with clarifying what health & beauty cosmetic packaging actually is, how to choose the right type and sharing our knowledge within the industry on how to design packaging your customers will love.
Health and Beauty cosmetic packaging is packaging designed specifically for Health and Beauty products and to target a specific audience base. Health and Beauty packaging can come in a variety of forms such as cardboard cosmetic packaging and cosmetic box packaging.
Health & Beauty cosmetic businesses are classed as businesses that sell; Health products, medicine, skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics. The target audience within this sector typically like to try different products, so when shopping they look for clear and aesthetically pleasing packaging.
Health and beauty packaging is important to protect your products, to display the most important information clearly to your customers and to stand out within the market.
Health and beauty packaging is a vital part of marketing, how the items are packaged influences the consumer’s choices. Well designed packaging can make people expect high-quality products.
There are a lot of options to choose from when it comes to health and beauty cosmetic packaging and we understand this can be overwhelming. But it is hugely important that you choose the right type of packaging for your business and products.
At Belmont Packaging, we sell a range of different types of beauty and cosmetic packaging fit for every business, product and location. It is important that you understand the difference between the packaging choices and which is the most suitable for you.
The first thing you need to think about when choosing health and beauty packaging is what is the purpose of your packaging? What kind of products are you creating? You need to choose product packaging that makes the most sense and works the best for each product. For example packaging you choose for a body spray, isn’t going to be the best packaging for multivitamins.
Your packaging should allow the consumer to be as close as possible to the actual products without risking damage to them.
There is a huge variety of packaging materials available which is suitable for health & beauty cosmetic packaging. This section will discuss the advantages and disadvantages of the most popular packaging materials.
Advantages of corrugated cardboard
Disadvantages of corrugated cardboard
Paper packaging is a packaging product made of paper material. This type of packaging is used to pack, store and transport goods, helping to store and protect the product inside due to the impact of transportation.
Advantages of paper packaging
Disadvantages of paper packaging
Advantages of glass packaging
Disadvantages of glass packaging
Advantages of Aluminium packaging
Disadvantages of Aluminium packaging
Advantages of Bamboo packaging
Disadvantages of Bamboo packaging
Packaging plays an important role in a number of sectors and there are a lot of packaging opportunities to choose from. However, choosing the right packaging for your business and products is crucial.
In this section we will discuss the different types of packaging, the key considerations when choosing each packaging and what the advantages this type of packaging can bring to your business.
Shelf- Ready Packaging ( SRP) and Retail-ready Packaging ( RRP) refers to the packaging of a product that is delivered to a retailer. SRP is delivered to a retailer as a merchandising unit, which is ready to be placed directly onto the shelves.
RRP packaging is also optimised for efficient stocking and sale.
Custom shelf-ready packaging and retail-ready packaging can showcase your products in a convenient and unmistakable way.
We produce custom packaging, designed by experts to ensure your high-value health and beauty products remain protected and stand out on and off the shelf.
Take a look at the custom packaging we produced for Mamma Hug. A subscription service for new mothers filled with pamper products, health and beauty products and gifts to make them feel amazing.
Read the full case study to find out more.
The health and beauty industry have always been leaders and at the forefront when it comes to the eCommerce industry. From innovation, reinvention, clean beauty to AI cosmetic solutions. Health and Beauty retailers are always looking for new opportunities to enhance their customers' experience.
Royal Mail forecast the value of the subscription box market to grow 72% by 2022. Therefore, it is important that businesses within this industry choose the right packaging in order to maximise their opportunities for success.
Key considerations when choosing E-commerce packaging
View our case study to find out more.
Consumers are actively searching for sustainable packaging before purchasing health and beauty products. That’s why companies who do not offer sustainable packaging options are falling behind within the industry
Younger consumers, those 44 years and younger — are leading the way, with 83% reporting that they are willing to pay more for it, compared to 70% of all consumers.
We make it easy for businesses to have access to sustainable packaging at a cost-effective price. We manufacture cardboard that is made from a minimum of 70% recycled materials and 100% recyclable. We are FSC certified and source our raw materials from sustainable forests.
As well as corrugated cardboard, there are a number of other eco-friendly packaging materials which can be used for cosmetics.
What is custom health & beauty packaging?
Custom health & beauty packaging as you might have guessed is packaging designed specifically around your product. Instead of an off the shelf cardboard box, custom packaging allows you to be creative and provide your customers with something unique and memorable. Cardboard packaging can be customised to whatever specifications you need, so why settle for a plain old box?
What are the advantages of custom health & beauty packaging?
Vit-Plan approached us on their search for a subscription packaging supplier. Each postal subscription box was to hold a four week supply of vitamin supplements; a total of 84 capsules and 28 tablets.
Find out more about our work with Vit-Plan here on our case studies page.
The Health and Beauty Industry is an extremely competitive but lucrative business, therefore it is important that companies are able to cut through the noise and stand out from the competition. One way to do this is to design high-quality packaging which unmistakably highlights your brand wherever it is placed.
The health and beauty industry operates heavily on brand recognition and consumers within this industry are very loyal to the brand they choose which helps retain loyal customers. As a result of this consumer behaviour, health and beauty packaging need to make sure their packaging design is instantly recognisable and that the design aligns with the brand values.
The quality of the packaging material also plays an important role in purchasing behaviour. When a consumer views well designed and high quality packaging this makes them more likely to trust the company and want to purchase from them.
Keeping up to date with the latest trends within the health and beauty industry matters and can give you the competitive edge you need to stand out. Once you know what’s currently trending, you can create packaging that you know your customers are looking for. However, it is important to make sure the branding aligns with your company identity.
3. Where to find health & beauty cosmetic packaging ideas
So, now you understand the benefits of health and beauty packaging it is important to know where to look for new packaging ideas.
Just like a number of industries, trends change quickly across the health & beauty packaging sector. But we have collated a number of sources which you can visit to stay up to date with the latest trends and create unforgettable packaging.
4. How to turn your health & beauty packaging idea into a reality
Our experienced team of designers will consider all your requirements from concept to completion. We use state-of-the-art equipment and software, we can work with you to create an innovative and functional subscription box, shelf-ready, retail-ready or transit packaging solution for your product.
We provide corrugated packaging solutions for many different sectors, including but not limited to, footwear and fashion, food and drink and health and beauty.
How it works
Typically, customers send samples of products required to be packaged or a picture with full measurements.
We'll provide a quote based on the quantity required with a breakdown of costs. Supply your artwork and or work with our skilled design team to create imaginative and innovative packaging, unique to your products!
We'll pop you over a plain sample of your packaging for you to approve. Once you've approved your packaging, we'll manufacture and deliver your beautifully finished packaging