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The ultimate guide to fashion & footwear packaging

Fashion Footwear Guide

Welcome to the Ultimate Guide to Fashion & Footwear Packaging.

You have come to the right place to learn everything you need to know about fashion & footwear packaging, including why it is so important, how to choose the right type of packaging, and even how to design fashion & footwear packaging you know your customers will love.

In the fashion and footwear industry, quality sustainable corrugated packaging has a huge role to play in helping brands stand out. We specialise in designer shoebox packaging, fashion packaging boxes, and a wide range of other corrugated cardboard packaging solutions such as clothing packaging boxes.

We offer high-quality custom print, and innovative structural corrugated packaging design to add that wow factor to your products.


Chapter 1: Getting started with fashion & footwear packaging


What is fashion & footwear packaging?

Fashion & Footwear packaging is simply packaging that protects fashion and footwear products such as; shoe boxes, clothing boxes, accessory boxes, and much more. Although fashion and footwear packaging’s prime purpose is to provide protection during transportation, packaging within this industry has become an essential and powerful piece of brand collateral. Therefore, we have helped a wide range of successful fashion and footwear brands develop high-quality and unmissable custom packaging for their products.

Why is fashion & footwear packaging important?

We all know that when it comes to fashion how things look and being creative matters hugely within this industry. Hence, why it is important that marketers, business owners, and designers invest in packaging that not only looks good but packaging they can trust in the quality and in helping them to stand out within a crowded industry.

Here are just some of the reasons why good fashion & footwear packaging is important for business:

  1. It can be the first point of contact with your brand
  2. It can enhance customer experience
  3. It can help you gain an online presence through social shares
  4. It can help protect your brand reputation from negative reviews
  5. It can help you stand out from the competition
  6. It’s an opportunity to get creative and tell your story
  7. It can protect your products so you can ensure they arrive safely


What are the different types of fashion & footwear packaging?

There are many different types of fashion & footwear packaging, however, we specialise in corrugated packaging. This means we provide fashion and footwear brands with high-quality sustainable packaging options. The different types of packaging we offer include:

Fashion & footwear retail packaging

We produce packaging designed for a retail environment that is perfect for fashion and footwear. This packaging is designed with the unboxing experience in mind and is designed to stand out in a crowded retail environment. It is also designed with retail buying behaviour in mind, for example, making it easy to handle, easily accessible, and protective.

Fashion & footwear subscription box packaging

The way we shop has evidently changed over the last two years, with more and more UK shoppers purchasing online and now ordering subscription boxes to be delivered to their homes. Fashion subscription services have become the new time-saving style hack that delivers curated outfits direct to your door, taking the hassle out of shopping.

Subscription box packaging is specifically designed with the customer experience in mind and creating a custom package that increases the excitement of the consumer. We also ensure that your product will be able to fit easily and safely through a UK letterbox.


Chapter 2: How to package your fashion & footwear product


We know from experience that customers make an impression on the quality of service based on a number of factors.

This includes the unboxing or unpacking experience. So making sure you know how to package your fashion and footwear products is hugely important to influence repeat orders.

This chapter will discuss how to choose the right type of packaging and discuss opportunities for sustainable and custom packaging.

Choosing the right type of packaging for fashion & footwear products

The saying “ one box fits all” or it’s “ just a box” should never be used. It is important to choose the right type of packaging for your product and there are quite a few options. So, let’s take a look at a few together...

Shelf ready retail packaging for fashion & footwear products

Shelf/retail ready packaging is packaging designed specifically for a retail environment and to be displayed on a shelf.

This means that a wide range of factors needs to be considered such as the presentation of the product, the shape, and size of the packaging and whether it stands out on the shelf. If your fashion & footwear products will be sold in a retail environment here are some advantages of choosing this type of packaging.

Advantages of shelf/retail ready packaging:

  1. Easy to identify
  2. Easy to open
  3. Easy to shelf
  4. Easy to shop
  5. Easy to recycle

We provided New Balance UK with retail-ready packaging for their range of sports trainers. They needed a responsible and quality cardboard box manufacturer to supply lifestyle shoe boxes in two different sizes and swing tags for their trainers.

You can read the full case study here and find out more about how we helped New Balance UK.

Postal & subscription box packaging for fashion & footwear products

Another type of packaging suitable for the fashion & footwear sector is postal & subscription box packaging.

The subscription industry is booming and consumers love receiving regular subscription boxes from a variety of brands. Packaging is really important within the subscription industry, the look and feel of the box matters just as much as the products inside it. Therefore, it is important to think about custom packaging, the design of your box, and how it showcases your brand.

Well-designed and high-quality subscription boxes often generate a large digital following and social media presence, this is through customers sharing images and videoing their unboxing experience to post online.

Here are some advantages of using subscription and postal packaging for your fashion and footwear products:

  1. It can be the first point of contact with your brand
  2. It can enhance customer experience
  3. It can help you gain an online presence through social shares
  4. It can help protect your brand reputation from negative reviews
  5. It can help you stand out from the competition
  6. It’s an opportunity to get creative and tell your story
  7. It can protect your products so you can ensure they arrive safely

We produced subscription packaging for a family-run online retailer Purple Possum. They sell a wide range of women’s accessories including fashion scarves, bags and other similar items.

Read all about our relationship with Purple Possum on our Case Study page.

Are you looking for eco-friendly or sustainable fashion & footwear packaging?

Breaking News - Eco-Friendly packaging is in fashion!

The fashion industry has been notorious for being a big contender in contributing to plastic pollution and excessive packaging. However, this can be changed, and as more consumers actively seek brands that offer sustainable packaging, more and more brands seem to be taking this direction seriously.

Sourcing sustainable packaging used to be difficult and expensive, we make sure that finding a sustainable packaging solution is straightforward and cost-effective for your brand. Sustainable packaging isn’t just a better option for the environment, it is also a great brand image investment.

As an FSC credited packaging manufacturer, we can assure you that the packaging we produce uses paper spruced from sustainable forests. Which consumes 30-50% less energy than making paper from trees while maintaining high quality. Also, eye-catching packaging is less likely to end up in landfills and more likely to be reused or kept by the consumer.

Here are some examples of eco-friendly packaging materials for fashion & footwear products:

  1. Paper and corrugated cardboard
  2. Corrugated bubble wrap
  3. Organic fabrics
  4. Seaweed/ Mushroom packaging
  5. Bamboo packaging

What about custom fashion & footwear packaging?

Custom fashion & footwear packaging is packaging designed and tailored specifically for the needs of your business. Custom packaging takes into account the presentation of your product, how it will be shipped, and exactly how it needs to be protected.

Custom packaging like custom shoe boxes are made to reflect the quality of your products as well as your brand story.

What are the advantages of custom fashion/footwear packaging?

  1. Increase brand value
  2. Increase brand experience
  3. Better product protection
  4. Sustainable packaging
  5. Can be a cost-effective packaging solution

We produced custom packaging for the Internationally known brand Sophia Webster. You can find out more about our work with Sophia Webster by reading our case study.


Chapter 3: How to design fashion & footwear packaging


What makes the best fashion & footwear packaging design?

In the world of fashion & footwear, image and presentation matter and no exception is made for packaging. Therefore, the best fashion & footwear packaging designs are the ones that grab the consumer’s attention with strong branding and distinctive style.


We have helped a number of fashion & footwear brands stand out with custom packaging. This means the shape, style, and design of the packaging have been customised to allow them to get the most out of their packaging.

What are the main considerations when designing fashion & footwear packaging?

  1. Be Outstanding: Following industry guidelines, and using advanced manufacturing and printing processes, we will ensure that your corrugated packaging is an asset to your brand.
  2. Easily identifiable: your brand is your identity, and customers should be able to see and identify your products at a glance
  3. High-quality finish: our industry-leading technologies offer the highest quality print. Belmont packaging was the first corrugated cardboard manufacturer in the UK to use flexographic printing technology, and we continue to deliver the most innovative solutions for the best quality products for our customers.

Where to find fashion & footwear packaging ideas?

There are a range of online sources available for you to find fashion & footwear packaging design inspiration. We have collated a list of sources for you, but don’t forget to check out our gallery page where you can view examples of our previous work.

  1. Pinterest
  2. 99designs
  3. Behance
  4. Instagram- Search fashion packaging, footwear packaging, packaging design
  5. Gallery

How to turn your fashion & footwear packaging idea into a reality

Our experienced team of designers will consider all your requirements from concept to completion. We use state-of-the-art equipment and software, we can work with you to create an innovative and functional subscription box, shelf-ready, retail-ready, or transit packaging solution for your product.

We provide corrugated packaging solutions for many different sectors, including but not limited to, footwear and fashion, food and drink, and health and beauty.

How it works:

Typically, customers send samples of products required to be packaged or a picture with full measurements. We'll provide a quote based on the quantity required with a breakdown of costs.

Supply your artwork and or work with our skilled design team to create imaginative and innovative packaging, unique to your products!

We'll pop you over a plain sample of your packaging for you to approve.

Once you've approved your packaging, we'll manufacture and deliver your beautifully finished packaging.


Next Steps


We hope that you enjoyed this guide and that it helps you turn your product packaging ideas from a dream into a reality. If you need help getting your packaging designed and manufactured, why not get in touch with us and we’ll be more than happy to help.