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Contact us Rainbow Dust UK is a leading manufacturer of high-quality cake decorating products, supplying professional bakers, cake decorators and home baking enthusiasts across the UK and internationally. Renowned for their vibrant food colourings, edible glitters, lustres and decorating essentials, the brand has built a strong reputation for innovation, quality and helping customers create stunning edible masterpieces.
As their product range and customer demand continued to grow, Rainbow Dust partnered with Belmont Packaging to develop a stronger, more efficient packaging solution that would better protect their products throughout the supply chain while maintaining the distinctive branding their customers recognise.
Rainbow Dust approached Belmont Packaging looking to improve the durability and performance of their existing packaging for their pro-gel products. Their original boxes were manufactured from folding carton board, but as demand grew and distribution requirements changed, they needed a stronger solution that would better protect their products during transport while maintaining an attractive retail appearance.
In addition to increasing the strength of the packaging, Rainbow Dust also wanted to improve the functionality of their shelf-ready packaging (SRP). They had experienced issues with the tops of the packs not tearing away cleanly, making them less effective for retail display.
To address the issues Rainbow Dust UK were experiencing, Belmont Packaging redesigned the packaging using E-flute corrugated board, creating a stronger, more durable solution that offered improved protection throughout storage and distribution.
A key focus of the redesign was enhancing the functionality of the shelf-ready packaging. We engineered a reliable easy-tear feature, allowing the top of the SRP to be removed quickly and cleanly, creating a neat, professional retail display and eliminating the tearing issues experienced with the previous design.
The boxes were manufactured with a crash-lock base, enabling faster and more efficient assembly during packing, while a 2-colour flexographic print maintained the bold, recognisable Rainbow Dust branding. The result is a robust, retail-ready packaging solution that combines strength, ease of use and excellent shelf presence, without compromising on production efficiency or recyclability.
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We care
Tell us what you need to package and let our friendly team of experts guide you through the options to find what's right for you.
FAQ's
How long will my quotation take?
Once we have received the full specification for your corrugated packaging requirements, quotations are typically returned within 2 working days, taking into consideration that we do not work on Fridays.
For more bespoke packaging projects involving custom structural design, specialist print finishes or tooling requirements, additional development time may be required to ensure we provide the most accurate and commercially effective solution.
What is your minimum order quantity?
Minimum order quantities vary depending on the packaging style, board grade, print requirements and manufacturing process involved.
As a general guide, standard production runs are usually 2,000+ boxes.
Check out some more FAQ's here!
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