DataLase, is a global leader in unique Photonic Printing solutions, delivering revolutionary inkless printing solutions for products and packaging based on its patented laser reactive colour change pigment technology.
The technology offers brand owners the benefits of conventional printing with the flexibility of digital printing, allowing them unrivalled reaction to ever-changing regulations, demands and consumer trends. This allows unique engagement opportunities that grow value, protect market share and positively influence consumer behaviour by encouraging sustainability.
The Brief: Case Coding Technology
DataLase have developed an innovative and sustainable way to apply shipping information onto corrugated boxes as an alternative solution to Print & Apply labelling, High Resolution Inkjet, or Waxjet solutions. Using a SATO Case Coding Laser and one of a range of coatings developed by DataLase, their system aims to produce a high contrast, quality durable code that does not smudge or rub off. In addition to the operational advantages, it also helps eliminate waste and single use plastics created from typical print and apply label backing waste and thermal transfer ribbon from the supply chain.
DataLase were looking for a specialist packaging manufacturer to partner with in order to produce their promotional material and product samples on a range of substrates allowing them to demonstrate their solutions to potential customers.
Belmont Packaging arranged to use the bespoke anilox DataLase to print a selection of coatings onto a variety of corrugated substrates to be used in marketing the DataLase Case Coding range.
The production involved several members of the DataLase team working on site at Belmont Packaging testing the production run using their SATO Case Coding Laser to ensure the correct coverage and calibration were achieved.
The Result: Print Trial Solution
Belmont Packaging provided the marketing materials required to help DataLase showcase their innovative alternative to print and apply labels.
Tim Bedford, Technical Application Specialist at DataLase, commented: “We are extremely impressed at how engaging and accommodating everyone at Belmont has been throughout the process. Delivering consistently highest standard results in a timely manner.
Belmont Packaging helped us exceed our expectations, producing technical specified samples optimised using their resource and skillset. We strongly recommend Belmont Packaging for delivering packaging solutions.”
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