Kate Hulley

Considerations When Selecting Packaging for Luxury Products

Packaging Advice / 11-12-2019 / Posted by: Kate Hulley
Considerations When Selecting Packaging for Luxury Products

Luxury items are held to the highest standard in terms of attention to detail and design, and the packaging these items come in, whether that be a high-end sweater or premium gin, packaging matters. In the business of product marketing, corrugated packaging plays a large role in creating desire. The old saying “don’t judge a book by it’s cover” certainly doesn’t apply here, and as humans…

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