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JoJo Siwa by Hair Secretz

JoJo Siwa by Hair Secretz

American YouTube sensation, dancer and actor, JoJo Siwa teamed up with premium kids TV network Nickelodeon to feature in various tv shows after her rise to fame. With a huge following globally, her fans are known as the ‘Siwanatorz’, JoJo Siwa decided to launch her own branded Detangling Styler Brush and Super Cute Bows.


The Brief: Custom Display Packaging with a Vibrant Colour Palette

The company behind the JoJo Siwa merchandise, Hair Secretz, approached Belmont Packaging to produce a display packaging solution fully custom-designed for two product releases. The packaging needed to be printed to a high standard to uphold the quality of the JoJo Siwa and Nickelodeon brand.

To ensure our expert team could work to the exact brand specifications, Hair Secretz were invited to Belmont’s high-spec manufacturing facility in Wigan to view the facilities and the quality of the flexographic printing through a showcase of examples.

The Result: A four colour display packaging solution manufactured to the highest-quality

Belmont Packaging manufactured a total of 6,800 die-cut 0711 corrugated cardboard packaging boxes, with three-point glue technology custom designed using four colours and varnish. 

An extremely complex project, Belmont produced two styles of display packaging for the product releases and needed two completed versions of each design for final supermarket sign off.

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